Microsoft UK sends its Surface tablets into the Big Brother house

Surface Pro

Microsoft has signed a deal with UK broadcaster Aqueduct 5 to take its Surface family of Windows tablets advertised on the popular TV show Large Blood brother. While the reality bear witness may not exist the ideal program for Microsoft to show off its new gadgets, Big Brother will be taking on a technological theme for this year, making Surface tablets fit in perfectly. The products will exist featured through the show with the product placement agreement signed.

If you're not familiar with the show, a handful of contestants are locked in a carefully constructed house, isolated from the outside globe. Competing in numerous challenges and nominating house mates to evict, the public gets involved with voting and stalking each contestant'southward every move. The winner who survives the battle through various public voting rounds takes home a cash prize.

Big Brother UK

The product placement deal volition encounter house mates apply the Microsoft Surface tablets for weekly nominations to select which contestants they wish to face the public vote for eviction. As well as voting, the Windows tablets volition also be used for shopping (carried out by the show'south team). It's believed there's at least one Surface tablet within the Big Brother business firm, with a fan site noting 1 is mounted on the wall adjacent to the kitchen.

Overall, it's a solid deal for Microsoft equally Big Brother is a hit show with millions of viewers. It'due south not known which Surface tablet will be used.

Source: MediaWeek, BBspy via: Engadget, WinBeta; thanks, Marco,for the tip!

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